A message from
Dame Deborah James' Family
We’re incredibly proud of what Deborah achieved and she’s left an inspiring legacy. She was a tireless campaigner for those affected by cancer and today, we want to continue what she started.
Early diagnosis saves lives. But too many people are waiting too long to be diagnosed. NHS staff are doing their best, but the reality is that our health service does not have the resources available it needs. There is a lack of capacity in diagnostic services, particularly in endoscopy, which is a vital test for bowel cancer.
So, we’re joining with Cancer Research UK and calling on all political parties via an open letter to make the upcoming general election a landmark moment for those affected by cancer by committing to a long-term cancer strategy for England – and for it to be published within a year of the general election.
Driving earlier diagnosis is an essential part of this plan. This includes increasing the number of NHS staff and investing in equipment to diagnose patients more quickly and ensure the NHS can implement new measures (e.g. innovations in endoscopy or automated screening reminders by text) to help diagnose more cancers earlier.
Committing to and delivering a long-term strategy will help give more people more years of healthy life, and more precious moments with their loved ones.
Read our letter
Dear party leaders,
Across the UK, many families, like ours, are all too familiar with how devastating cancer can be.
Deborah was 35 years old when she was diagnosed with bowel cancer in 2016. To the world she was known as ‘Bowelbabe’, a proud campaigner for people affected by cancer. She smashed stigmas around cancer and was a passionate advocate of the importance of early diagnosis. She would tell anyone who would listen to ‘check your poo!’. To her loved ones, Deborah was also a wonderful daughter, mother, wife, sister and friend. We miss her every day and are so proud of her legacy and that she was made a Dame by Prince William shortly before her death in June 2022.
Deborah’s inspiring work continues through the Bowelbabe Fund for Cancer Research UK. Established to support projects she was passionate about, the Fund supports cutting-edge research into early detection and personalised medicine, raises awareness of signs and symptoms of bowel cancer and tackles taboos. So far, the Fund has committed over £10m to projects we know will make a vital difference.
It’s an honour to continue what she started.
Today, during Bowel Cancer Awareness Month, we are joining Cancer Research UK’s call from ‘Longer, better lives: A manifesto for cancer research and care’ for the government to publish a long-term cancer strategy for England within one year of the general election. What we want and need to see in this cancer strategy are more measures in place that will drive earlier diagnosis and reduce inequalities in access to treatment and care. This means growing the NHS’ cancer workforce and increasing investment in vital diagnostic equipment to ensure everyone who needs it can access the right test, in the right place, at the right time.
Diagnosing cancer at an earlier stage saves lives. However, there has been little improvement in the proportion of bowel cancers being diagnosed at an early stage over recent years. In England, if bowel cancer is diagnosed at the earliest stage, around 9 in 10 people will survive their disease for five years or more. This becomes around 1 in 10 when diagnosed at the latest stage.
Too many people are waiting too long to be diagnosed because of a fundamental lack of capacity in diagnostic services, particularly in endoscopy, which is a vital diagnostic test for bowel cancer. NHS staff are doing their best, but the reality is that our health service does not have the resources available to see cancer patients in a timely manner.
NHS England aims for 75% of patients who have been urgently referred to have cancer diagnosed or ruled out within 28 days. This has yet to be met for lower gastrointestinal cancers (which includes bowel). The latest data shows that had it been met, in February 2024 alone around 3,800 more people would have found out whether they had cancer on time.
And the challenge is only growing. Earlier this month, the Bowelbabe Fund for Cancer Research UK highlighted that the number of people diagnosed with bowel cancer is set to increase from around 42,800 each year now to around 47,700 by 2040.
That is why we are calling on all political parties to make the upcoming general election a landmark moment by committing to a long-term cancer strategy for England, helping to give more people affected by cancer more time with the people they love.
Sadly, we are not unique as a family in losing a loved one too soon to cancer. Many families across the country feel the same heartbreak every day. But it does not have to be this way.
People affected by cancer must be at the heart of this general election. We hope you agree.
Yours sincerely,
Alistair James, Heather James, Sebastien Bowen, Ben James and Sarah Wieczorek
Dame Deborah James’ family
You can support Cancer Research UK's manifesto by signing their letter here.
"NHS staff are working as hard as they can with what they have, but there simply isn’t enough resource to go around. This means too many people are being left waiting too long to be diagnosed and is really worrying when we know that early diagnosis saves lives.
Deborah was a tireless campaigner for people affected by cancer and a passionate advocate of early diagnosis. Today we are continuing the work she started by joining Cancer Research UK to urge the government to deliver a long-term cancer strategy for England. Driving earlier diagnosis must be a key part of this to ensure everyone has access to the care that they need, when they need it.”
Alistair James, Deborah's Dad.
